Fresh Chef in your PAKnSAVE store!

Fresh Chef × PAK'nSAVE

PAK'nSAVE South Island — we're ready to grow with you.

Fresh Chef has a goal: to build a strong network of PAK'nSAVE stores across the South Island and help those stores grow the frozen-meals category.

We started with the support of our local PAK'nSAVE Rangiora, and we've now launched into PAK'nSAVE Blenheim.

We're already set up in the Foodstuffs Exchange and cross-docking ecosystem, so from an operational point of view, we're ready to go.

Fresh Chef started as an online direct-to-consumer frozen meals business. Today, we supply almost 10,000 meals a week across New Zealand and have built a loyal following of customers who already know, trust and seek out our brand.

Our D2C background means we don't just put product in your freezer - we can market directly into your local community and help drive customers into your store to find Fresh Chef.

See how we support store launches

Here are two examples of promotional content we use to help drive customers into partner stores.

PAK'nSAVE Rangiora

Fresh Chef promotional content used to drive local awareness and sales.

Watch Rangiora Video ↗

PAK'nSAVE Blenheim

Another example of store-specific promotion built around a local launch.

Watch Blenheim Video ↗

Inside PAK'nSAVE, the game changes.

Online, our customers are used to paying around $18 - $21 per meal and need to spend at least $100 to have a box delivered.

In PAK'nSAVE, we can put Fresh Chef in front of far more Kiwis, with an expected retail price of around $13.99 - $15.99 per meal.

That's the same Fresh Chef brand and meals our customers already love - at a seriously sharp PAK'nSAVE price.

Our ambition is to make Fresh Chef a Kiwi household name, and we think PAK'nSAVE is the perfect partner to help us do it.

Fresh Chef + Stickman. Great frozen meals. Sharp pricing. More reasons for customers to visit your freezer.

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